發(fā)布時(shí)間：2016-01-13 瀏覽次數(shù)：7045 文章來(lái)源：
胡佛大壩是世界十強(qiáng)之一的工程壯舉，坐落于高高的科羅拉多河之上，位于亞利桑那州和內(nèi)華達(dá)州的邊界，它被福萊納選為發(fā)布他們新款陸地自主卡車——福萊納無(wú)限靈感的地點(diǎn)。新款車型被置于高高的大壩觀景臺(tái)之上，呈現(xiàn)在現(xiàn)場(chǎng)觀眾面前，此次活動(dòng)吸引了全球各地?cái)?shù)以百萬(wàn)計(jì)的觀眾來(lái)現(xiàn)場(chǎng)參觀。
OSK通信走出了紐約，帶來(lái)了"大創(chuàng)意"同時(shí)把在紐約的生產(chǎn)管理專家SIAM的產(chǎn)品運(yùn)用到整個(gè)活動(dòng)中。SIAM擁有經(jīng)驗(yàn)和知識(shí)，知道如何成功完成這龐大而復(fù)雜的活動(dòng)。然而SIAM需要一個(gè)合作伙伴，他能把創(chuàng)意帶到視覺(jué)生活中并且擁有在大型活動(dòng)中做到無(wú)縫支持的良好記錄，而創(chuàng)意科（CT）最終獲得了簽約合作的機(jī)會(huì)，并幫助完成了此次壯觀的項(xiàng)目。
在最初CT簡(jiǎn)單地安排了頂尖的團(tuán)隊(duì)后，便著手設(shè)計(jì)技術(shù)規(guī)格和布置執(zhí)行戰(zhàn)略。此次挑戰(zhàn)是巨大的；在420,000平方英尺的地面上有大量彎曲的棱角，與此同時(shí)令人難以置信的是距離投影塔有2,500英尺之遠(yuǎn)。60部26,000瓦的投影機(jī)需要在半英里遠(yuǎn)的大壩上，同步創(chuàng)建一個(gè)分辨率為4592 x 2048像素的無(wú)縫拼接的影像。這是一個(gè)復(fù)雜的投影機(jī)設(shè)置，投影機(jī)的輸出強(qiáng)度將達(dá)到一個(gè)令人難以置信的數(shù)字117萬(wàn)流明；這相當(dāng)于1,400多個(gè)60瓦的家用燈泡輸出的強(qiáng)度，并且打破了世界官方的吉尼斯紀(jì)錄！
作為美國(guó)史上最大的投影屏幕，這個(gè)項(xiàng)目需要耗時(shí)數(shù)月做計(jì)劃，準(zhǔn)備和設(shè)置，但是CT在視頻投影映射上具備豐富的經(jīng)驗(yàn)和專業(yè)的軟件，能使投影圖像呈現(xiàn)在不規(guī)則形狀的屏幕上，這類技術(shù)在大壩的弧形墻上得以完美的表現(xiàn)。
是什么造成了純凈的沙漠魔幻景象。為了完善極致的視覺(jué)效果，用身臨其境的聲音籠罩著觀眾，配合著照明和靜止圖像舞動(dòng)在黑峽谷的墻壁上以達(dá)到極好的體驗(yàn)。
Augie Dellapi，CT的業(yè)務(wù)發(fā)展總監(jiān)說(shuō)："CT的員工，方法，產(chǎn)品和對(duì)業(yè)務(wù)的熱情超出OSK和SIAM的預(yù)期。福萊納的無(wú)限靈感是一個(gè)改變傳統(tǒng)規(guī)則的技術(shù)奇跡，它在大壩上的發(fā)布更加揭示了它會(huì)在世界上產(chǎn)生如此的共鳴，就像在綿延數(shù)英里的峽谷的回聲。"
Truck manufacturer Freightliner on May 6 proved that the world really is a stage by turning the iconic Hoover Dam into a colossal projection screen to debut its newest vehicle to approximately 200 media members and other influencers.
Using projection mapping technology, the brand set the dam’s 420,000-square-foot surface ablaze with 60 projectors which, at 26,000 watts each, produced 1.17 million lumens (equivalent to the light output of 1,400 60-watt light bulbs) and shattered the Guinness World Record for highest light output projection. Not impressed yet? Consider this: the size of the dam’s usable surface is the equivalent of 87 average-size IMAX screens or about nine football fields, excluding the end zones. I mean, dam.
As a means of promoting its Inspiration Truck, a new, fully autonomous driving tractor-trailer—and the first ever licensed to drive on public roads—Freightliner used the dam to display an audiovisual presentation that highlighted the history of the company and its milestones. The exhibition culminated with the debut of the actual vehicle, which made a dramatic drive onto the Hoover Dam from the mountains above.
“The Hoover Dam is a wonderful example of ingenuity, but also emphasizes the role of trucks within the U.S. economy,” says David Giroux, director-corporate communications and marketing at Freightliner’s parent company Daimler Trucks North America. “We were hoping to exhibit technology leadership in a highly visible event format that highlighted our dedication to customer value in terms of safety, efficiency and connectivity.”
The marketing feat was conceptualized and executed in just six months. To date, Freightliner has earned more than 400 million impressions in traditional media alone. Agencies: Creative Technology, Singapore (projection); OSK Marketing & Communications, New York City.
